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3 cups


3 cups


1 cup


2 tbsp.


1½ cups


Build a diverse economic base

Catalyze smart new investment

Cultivate a smart entrepreneurship ecosystem



Main Street Fort Dodge follows the Four Point Approach to downtown revitalization developed by the national Trust for Historic Preservation's National Center with the goal of economic development within the context of historic preservation.

The Main Street movement, let by the National Main Street Center, involves more than 1,000 designated programs throughout the country. The cumulative success of the Main Street Approach© and Main Street Programs on the local level has earned Main Street the reputation as one of the most powerful economic revitalization tools in the nation.

Marketing team meeting


Meets 2nd Tuesday of each month at 10:30 am

Graphic Designer Working


Meets 1st Thursday of each month at 4 pm


Pick It Up Fort Dodge

Steering Committee



Analyzing Data

Economic Vitality

Meets bi-monthly


Main Street Matters

Economic Vitality Sub-Committee

Business Group

Holding Hands

Downtown Hospitality Partners

Economic Vitality Sub-Committee



Meets on a day at a time

Self Promotion


Meets the 4th Friday of each month during winter, 3rd Friday during Lunch on the Square season

Making Posters

Main Street Merchants

Meets 2nd Wednesday of each month at 9 am. Promotion Sub-Committee

Economic Vitality

Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.


The goal is to build a commercial district that responds to the needs of today's consumers.  Activities of this division include, among others: Market Analysis, welcoming new businesses, business inventory, business classes, one-on-one consultations, and free assistance from Main Street Iowa business specialists.

Main Street Matters Chair:  Laura Eastwood


Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. Our Promotion Team communicates the commercial district's unique characteristics, business establishments and activities to shoppers, investors, potential business and property owners and visitors through advertising, retail promotions, special events and marketing campaigns.

Committee Chair: Morgan Fitzgerald and Mary Kay Daniel


Design supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping merchandising, window displays and promotional materials. 


Design activities also include instilling good maintenance practices in the commercial district.  Enhancing the districts' physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality and long-term planning are all a part of Design. 

Committee Chair: Jim Hosek


Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district. By getting everyone working toward the same goal, the Main Street program can provide effective, ongoing management and advocacy for the downtown business district.


Communications supports overall comprehensive marketing and communications strategies. The Communications Committee partners with the Executive Director to oversee a consistent and active communication strategy to all stakeholders for the purposes of program messaging, fundraising, awareness and branding.

Committee Chair: Ron Grebner


Friendraising is a primary function of our Fundraising Team, creating collaborations to strengthen Main Street Fort Dodge efforts and in turn increasing vibrancy in the district.  We build partnerships by collaborating between many organizations, across the public and private spectrum.By getting everyone working toward the same goal, the Main Street program can provide effective, ongoing management and advocacy for the downtown business district.

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